AVA FESTIVAL.
During my 6 month Creative / Design & Marketing Placement at AVA Festival I worked on a small core team of 4 people, with the addition of a wider team of interns, volunteers, and festival promoters. This job has given me excellent skills in project management as I was given full ownership of the projects I undertook.
Responsibilities included:
Fashion / Merchandise Design
- Designed a new collection of merchandise garments for AVA Festival 2017
- Managed the trend research and design, budget, garment production, promotion and online & physical sales
- Used merchandise promotion and a marketing tool for the festival through using local influencers as models for the merchandise photoshoots
Decor Design / Creative Production
- Designed and managed the production of decor and interior furnishings for AVA Festival and AVA Festival warm up parties
- Managed the budget, physical production, promotion, sales and sourced and managed talent
- Created fun and interesting spaces within event venues on a limited budget
- Physical decor production included sewing, power tool use, painting, hanging items etc as well as managing a team of assistants
Creative Recruitment
- Sourced and connected with influencers, brands and creative talent and developed ways to involve them with the festival.
Marketing & Social Media
- Led the content and marketing strategy across all AVA Festival social media accounts.
- Managed social media schedule and used hootsuite and social media analytics to maintain and grow our online presence and connect with our customers on a regular basis.
- Used creative marketing strategies to boost sales, grow brand awareness and develop the brand identity
Graphic Design
- Assisted on graphic design using Photoshop, InDesign, and Illustrator and created event posters, social media banners, and content images
PR Management
- Managed a team of 60 festival promotion staff
- Created promotional strategies and sales initiatives for promoters, and tracked their progress and sales
- Organised monthly meetings